Web colors are colors used in displaying web pages, and the methods for describing and specifying those colors. Colors may be specified as an RGB triplet
Color trends change, but vibrant color choices are a design element that stand the test of time. Bright color choices contribute to and work with the design itself to help provide valuable user experiences.
- Color blocks refers to dividing content into a grid and applying different colors
- Colored hover states are also quite straight forward
- The color changes to provide visual feedback to users
Designers were often encouraged to stick to these 216 « web-safe » colors in their websites; however, 8-bit color displays were much more common when the 216-color palette was developed than they are now. David Lehn and Hadley Stern have since discovered that only 22 of the 216 colors in the web-safe palette are reliably displayed without inconsistent remapping on 16-bit computer displays.
The trend started with websites for more creative fields and groups – designers, agencies, music and art
Bright color is also finding a place in e-commerce, where black and white was the standard for a long time.